Peugeot Saveurs

Stop-motion

Peugeot may have been well known for their cars, but their culinary side needed a little je ne sais quoi. Enter Alchemy.

Peugeot Saveurs, the food wing of the famous French company, approached us to turn their plentiful food photography featuring beautifully designed salt and pepper mills, into equally beautiful film content.

When it comes to social, it has to be smart or it has to be simple. Our idea was both, using stop motion to create a clever animation that worked perfectly on social media platforms like Instagram and Twitter. The Peugeot team were blown away with the creative and the online exposure it received, exactly the kind of response they were after.