Mulberry

Social Media Campaign

Mulberry were looking for a campaign for their new Spring/Summer 2020 collection and we pitched an idea that brought together the uber modern collection, with its retro nod to the 70’s by combining grainy low-fi VHS footage with glorious 8K.

It was the Pearl Harts music track – “A different kinda girl” that gave us the inspiration to cast models with a difference and gave us a wonderful narrative for our campaign that was released for IWD and showcased the brands roots in realness.

This was truly a “Super” commercial, with all footage for the main ad and all social elements shot in one day at our studios in Greenwich, London.

The director, Chris Hughall really encapsulated the brand and our team brought his vision to life, with DoP, Siggi Rosen-Rawlings operating both cameras.